CANADIAN RAIL - DIVERSITY

CREDITS

Client: CN Rail

Production Company: Brunswick Group

Designer and Director: Maya Reményi

Producer: Beth Yirtaw

Animation: Maya Reményi, Melanie Krein, Isabella Scovino

Sound Effects: Housestudios

PREMISE

This explainer animation was created for Canadian Rail as part of their efforts to ensure more diversity in the workplace. The visual direction of the project was created with the concept of inclusion and innovation in mind. We were aiming to create a friendly feel but with an intent to communicate the vast amount of effort Canadian Rail is implementing into making sure they improve the diversity of employees within the company and eradicating the existing pay gaps. Since using photos of their existing employees was important for the client, we created a world of paper cut-outs, collages and simple geometrical shapes in order to achieve something graphic and visually pleasing.